Iggesund’s new site expands its digital presence.

Digital printing is advancing in leaps and bounds, and marketers are grasping the power of its applications. In step with this trend, Iggesund Paperboard has launched an e-commerce solution in the U.S. for the direct sale of Invercote with payment by credit card and distribution via courier.

“The digital market involves only a small number of standard sheet sizes and we can undoubtedly provide good service to this market throughout the country,” explains Rickard Österlindh, president of Iggesund Paperboard in the U.S. and responsible for the company’s global strategy in the digital printing segment. “Most American paper merchants are less focused on digital print markets than they are on traditional offset print markets, and their distribution models are not set up to service what can often times, be very small volumes. The e-commerce solution is intended to enable Iggesund to capture these smaller volume opportunities, of which there are many.”